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A test-interview-survey

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: W. Horn

Abstract:

Results of an experimental investigation concerning erroneous answering, non-representativeness of respondents, revisiting of interviewees refusing to answer.

W. Horn

Author

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Research Papers

In situ interview

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Marie Paule Lagrange, Jacqueline Carof

Company: GMV Conseil

November 1, 1977

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Citation

Lagrange and Carof (1977a, November 01). In situ interview. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/in-situ-interview


Research Papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1988

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Citation

Lin, L. Y. (1988a, June 15). The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-u-s-test-marketing-scene-and-a-new-test-marketing-methodology-for-capturing-all-panelist-purchases


Research Papers

Abbreviated simulated test markets as advertising pretesting tools

Catalogue: ESOMAR Congress 1987

Author: Jörg Rehorn

 

September 1, 1987

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Citation

Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools


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Citation

Horn, W. (1963a, June 15). A test-interview-survey . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools