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Research papers

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/alchemy--9439


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Research papers

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big
Authors: Ana Alvarez, Fiona Blades
Company: MESH Experience
September 26, 2013
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Citation

Alvarez and Blades (2013a, September 26). Sustainable research. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/sustainable-research-8078


Research papers

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Ana Alvarez, Fiona Blades
Companies: PepsiCo, MESH Experience
September 13, 2012
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Citation

Alvarez and Blades (2012a, September 13). From Rio to the rest of the world. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/from-rio-to-the-rest-of-the-world


Research papers

Believe in better

This case study charts the intense and creative journey followed since December 2010 when MESH Planning was awarded British Sky Broadcasting's Brand and Content campaign evaluation tracking. It includes the rapid development of processes,...

Catalogue: Congress 2011: Impact
Authors: Danny Russell, Hugh Wilson, Fiona Blades
Companies: MESH Experience, Sky Limited
September 18, 2011
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Citation

Russell, Wilson and Blades (2011a, September 18). Believe in better. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/believe-in-better


Research papers

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way
Authors: Rachel Brown, Fiona Blades
Company: MESH Experience
September 22, 2009
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Citation

Brown and Blades (2009a, September 22). More, more, more. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/more-more-more


Research papers

The glue

Until recently, different elements of a campaign were evaluated in completely different ways. Advertising tracking measured TV, exit interviewers were employed to accost people as they left the store to evaluate point of sale, response rates were...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Fiona Blades, Verity Johnston
Company: MESH Experience
June 1, 2008
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Citation

Blades and Johnston (2008a, June 01). The glue. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/the-glue


Research papers

TROI

Any marketer grappling with the complexities of understanding how a multi-media campaign is performing and looking for new insights to drive campaign planning will find this paper of relevance. Researchers will see the power that this type of new...

Catalogue: WM3 2007
Authors: Fiona Blades, Kathryn Parsons
Companies: Ogilvy, MESH Experience
June 3, 2007
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Citation

Blades and Parsons (2007a, June 03). TROI. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/troi


Research papers

Touchpoint tracking

This paper describes how we are building TROI (Touchpoints Return on Investment), a new approach to tracking multiple touchpoints.For the first time marketers can see the impact on their brand of word of mouth, product usage or ambient activity...

Catalogue: Congress 2006: Foresight
Author: Fiona Blades
Company: MESH Experience
September 17, 2006
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Citation

Blades, F. (2006a, September 17). Touchpoint tracking. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/touchpoint-tracking