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Research papers

From a snapshot to a movie

The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...

Catalogue: Congress 2011: Impact
Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy
Companies: The Coca-Cola Company , Infotools
September 18, 2011

Research papers

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW
Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey
Company: Infotools
September 22, 2016

Videos

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
June 15, 2013

Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014

Research papers

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
September 26, 2013

Videos

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
November 27, 2017

Research papers

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN
Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser
Companies: Infotools, The Coca-Cola Company
June 15, 2017

Research papers

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patricio Pagani, Richard Raubik, James May
Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company
September 15, 2010

Research papers

Grand prix research

The global automotive industry faces converging challenges. KPMG (2012) singled out VW, BMW and Hyundai as well-placed to weather the storm. This presentation examines Hyundai in particular, for in this new mobile landscape it represents the...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Richard Brookes, Patricio Pagani
Company: Infotools
May 24, 2013