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Videos

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
November 27, 2017
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Citation

King and Lowe (2017a, November 27). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights-9192


Research papers

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
August 24, 2017
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Citation

King and Lowe (2017a, August 24). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights


Research papers

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN
Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser
Companies: Infotools, The Coca-Cola Company
June 15, 2017
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Citation

Walker, La Greca and Feldhaeuser (2017a, June 15). What "The Godfather" has to do with the Coca-Cola. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/what-the-godfather-has-to-do-with-the-coca-cola


Research papers

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW
Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey
Company: Infotools
September 22, 2016
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Citation

Pagani, Feldhaeuser and Hulsey (2016a, September 22). Taste the feeling of a new brand tracking ecosystem. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/taste-the-feeling-of-a-new-brand-tracking-ecosystem-8888


Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
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Citation

Pagani, P. (2014a, June 15). Storytelling lunch briefing (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/storytelling-lunch-briefing-spanish-


Research papers

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
September 26, 2013
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Citation

Pagani and Cundiff (2013a, September 26). Turning farmers into miners. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/turning-farmers-into-miners-8083


Videos

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
June 15, 2013
×

Citation

Pagani and Cundiff (2013a, June 15). Turning farmers into miners. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/turning-farmers-into-miners


Research papers

Grand prix research

The global automotive industry faces converging challenges. KPMG (2012) singled out VW, BMW and Hyundai as well-placed to weather the storm. This presentation examines Hyundai in particular, for in this new mobile landscape it represents the...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Richard Brookes, Patricio Pagani
Company: Infotools
May 24, 2013
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Citation

Brookes and Pagani (2013a, May 24). Grand prix research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/grand-prix-research


Research papers

Ode to the unsung hero - Navigating the turbulent waters of research

This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Javier Quinones, Veronica Moreno, Patricio Pagani
Companies: Infotools, The Coca-Cola Company
September 13, 2012
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Citation

Quinones, Moreno and Pagani (2012a, September 13). Ode to the unsung hero - Navigating the turbulent waters of research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/ode-to-the-unsung-hero---navigating-the-turbulent-waters-of-research