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Research papers

Technology acceptance, techno-fears and the rise of the post- modern consumer

This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety. It examines the role of the internet in disseminating information about biotechnology...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Alison MacLeod, Janet Nash
September 1, 2000