Technology acceptance, techno-fears and the rise of the post- modern consumer
This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety. It examines the role of the internet in disseminating information about biotechnology itself, and the issues surrounding it. It concludes that attitudes are themselves dynamic, but that a new era of consumer dialogue will require consultation mechanisms. The internet may (or may not) have a role to play.
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