You searched for: "*"

The results has been filter on Authors containing Jim Spaeth.
ANA has found 4 results for you, in 111 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Mall media

This paper reports on the emergence of a new US mass medium in enclosed shopping malls. The substantial reach and national coverage of enclosed malls is empirically demonstrated in support of this mass media status.The quality of shopper traffic is...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Bill Moult, Barb Johnson, Beth Corbett, Jim Spaeth
June 14, 2004
×

Citation

Moult, Johnson, Corbett and Spaeth (2004a, June 14). Mall media. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/mall-media


Research papers

Maximizing shareholder value by bridging the metrics of finance and marketing

The authors examine the role of intangible marketing assets, brands in particular, as the essential growth engines of business. An analytical framework for trading off short-term returns of marketing expenditures versus long-term value building of...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Stefan Daiberl, Stuart Agres, Bill Moult, Jim Spaeth
September 14, 2003
×

Citation

Daiberl, Agres, Moult and Spaeth (2003a, September 14). Maximizing shareholder value by bridging the metrics of finance and marketing. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/maximizing-shareholder-value-by-bridging-the-metrics-of-finance-and-marketing


Research papers

In-store advertising audience measurement principles

The objective of this paper is to describe the progress in developing an In-store Audience Delivery measure for the Point of Purchase Advertising International (POPAI). The Audience Delivery measure is being developed to provide the industry with a...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Doug Adams, Jim Spaeth
June 20, 2003
×

Citation

Adams and Spaeth (2003a, June 20). In-store advertising audience measurement principles . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/in-store-advertising-audience-measurement-principles-


Research papers

Making better media decisions

This paper is an update of the Advertising Research Foundation's historic 1961 monograph "Toward Better Media Comparisons". It has been revised to include new levels of paid media performance attentiveness, persuasion and response and to consider new...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth
June 1, 2001
×

Citation

Ephron, Harvey, Maroney, Moran and Spaeth (2001a, June 01). Making better media decisions . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/making-better-media-decisions-