In-store advertising audience measurement principles

Date of publication: June 20, 2003

Abstract:

The objective of this paper is to describe the progress in developing an In-store Audience Delivery measure for the Point of Purchase Advertising International (POPAI). The Audience Delivery measure is being developed to provide the industry with a planning and tracking tool similar to those available for other measured media, such as print and broadcast.

Doug Adams

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Jim Spaeth

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Research Papers

Research Papers

Research Papers

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