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In-store advertising audience measurement principles

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Doug Adams, Jim Spaeth

Abstract:

The objective of this paper is to describe the progress in developing an In-store Audience Delivery measure for the Point of Purchase Advertising International (POPAI). The Audience Delivery measure is being developed to provide the industry with a planning and tracking tool similar to those available for other measured media, such as print and broadcast.

Doug Adams

Author

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Jim Spaeth

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Adams and Spaeth (2003a, June 20). In-store advertising audience measurement principles . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement