Resources Library by ANA

Know thy customer

In November 1993 TV I launched South Africa’s first time budget diary. Faced with the impending deregulation of South African broadcasting, the need was felt to investigate the available television audience (in TV l’s target market), and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Helen van der Walt

May 1, 1994

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Alan Yates, Peter Doe

May 1, 1994

Measuring the television habits of ethnic minorities

Canada is a country of immigrants, and official government policy encourages bilingualism (English and French) and multiculturalism. Television services are provided in French and English across the country; cable and traditional over-the-air...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Owen Charlebois, Jim Matsui, Ken Purdye

May 1, 1994

Patterns of individual TV usage

In light of the drastic changes in the German television market within just a few years, this paper asks how the audience has changed its viewing behaviour in the new television landscape. The main point is to show that the viewers switch more often...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Andreas Reinold

May 1, 1994

Beyond focus groups

The purpose of the paper is to explain a new method - editing groups - of understanding viewers' response to programmes. The paper begins by questioning the claims that qualitative researchers make for research using focus groups. It argues that,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Andrea Millwood Hargrave, Brent Macgregor, David E. Morrison

May 1, 1994

Compilation data of television audiences by radio frequency connected to data net X.25

The collection of information is a fundamental part of any research project, and a correct decision in this respect will reflect in a very important way on its success. When implementing the People Meter system to measure the TV audience in Santiago,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Patricio Moyano

May 1, 1994

Continuous segmentation since 1991

On January the 1st 1993 all commercial television programming was shifted to the nation's third TV network. Channel Three began to operate as a subsidiary of MTV and the name of the third network was changed to MTV3. The new 1993 channel allocation...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Seija Nurmi

May 1, 1994

Diary

To propose a text on radio research during this ESOMAR Symposium on Electronic and Broadcast Audience Research is perhaps a way to try to show off but if it is it is also more than that. Radio as a medium is gaining back the importance it lost to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Herman Santy

May 1, 1994

The future at your fingertips

Television research is increasingly dominated by a need to predict ratings accurately. Prognoses of future ratings are of crucial importance for media planners producing or scheduling programmes, and selling or buying commercial time. Forecasts are...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Lex van Meurs

Company: GfK

May 1, 1994