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Continuous segmentation since 1991

Date of publication: May 1, 1994

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Seija Nurmi

Abstract:

On January the 1st 1993 all commercial television programming was shifted to the nation's third TV network. Channel Three began to operate as a subsidiary of MTV and the name of the third network was changed to MTV3. The new 1993 channel allocation left YLE with two public service channels. In this new situation, each broadcaster had more air time to be filled and also more freedom in the scheduling of programme. The whole programme repertoire changed as also did viewing behaviour. In 1991 the first segmentation analysis was carried out on the bases of TV meter data, which aimed to divide the entire Finnish TV audience aged over 10 years into audience segments based only on viewing behaviour.

Seija Nurmi

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Research Papers

TV audience segmentation since 1991, developing tool for programme and scheduling planning

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Seija Nurmi

 

June 15, 1994

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Citation

Nurmi, S. (1994a, June 15). TV audience segmentation since 1991, developing tool for programme and scheduling planning. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/tv-audience-segmentation-since-1991-developing-tool-for-programme-and-scheduling-planning


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A method for market segmentation using continuous datasets

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Helen Passingham-Hughes, Judith Passingham

 

June 15, 1997

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Passingham-Hughes and Passingham (1997a, June 15). A method for market segmentation using continuous datasets. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/a-method-for-market-segmentation-using-continuous-datasets


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Dynamic segmentation

Catalogue: Seminar 1994: Building Successful Brands

Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson

Company: Burke, Inc.

June 15, 1994

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Hooper, Anderssen and Sampson (1994a, June 15). Dynamic segmentation. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/dynamic-segmentation


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Citation

Nurmi, S. (1994a, May 01). Continuous segmentation since 1991. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/dynamic-segmentation