Back

Continuous segmentation since 1991

Date of publication: May 1, 1994

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Seija Nurmi

Abstract:

On January the 1st 1993 all commercial television programming was shifted to the nation's third TV network. Channel Three began to operate as a subsidiary of MTV and the name of the third network was changed to MTV3. The new 1993 channel allocation left YLE with two public service channels. In this new situation, each broadcaster had more air time to be filled and also more freedom in the scheduling of programme. The whole programme repertoire changed as also did viewing behaviour. In 1991 the first segmentation analysis was carried out on the bases of TV meter data, which aimed to divide the entire Finnish TV audience aged over 10 years into audience segments based only on viewing behaviour.

Seija Nurmi

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

TV audience segmentation since 1991, developing tool for programme and scheduling planning

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Seija Nurmi

 

June 15, 1994

×

Citation

Nurmi, S. (1994a, June 15). TV audience segmentation since 1991, developing tool for programme and scheduling planning. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/tv-audience-segmentation-since-1991-developing-tool-for-programme-and-scheduling-planning


Research Papers

A method for market segmentation using continuous datasets

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Helen Passingham-Hughes, Judith Passingham

 

June 15, 1997

×

Citation

Passingham-Hughes and Passingham (1997a, June 15). A method for market segmentation using continuous datasets. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/a-method-for-market-segmentation-using-continuous-datasets


Research Papers

Dynamic segmentation

Catalogue: Seminar 1994: Building Successful Brands

Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson

Company: Burke, Inc.

June 15, 1994

×

Citation

Hooper, Anderssen and Sampson (1994a, June 15). Dynamic segmentation. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/dynamic-segmentation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Nurmi, S. (1994a, May 01). Continuous segmentation since 1991. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/dynamic-segmentation