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Research papers

Future technology impact on broadcast audience research data collection

In the United States, Nielsen collects viewing information daily using over 20 audience measurement systems installed in national, local and single source household panels. The fundamental product of these systems is television viewing information...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: William L. Thomas
Company: Nielsen
June 15, 1992
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Citation

Thomas, W. L. (1992a, June 15). Future technology impact on broadcast audience research data collection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-technology-impact-on-broadcast-audience-research-data-collection