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Research papers

How to measure the impact of radio commercials?

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the...

Catalogue: Radio Research Symposium 1995
Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn
July 1, 1995