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How to measure the impact of radio commercials?

Date of publication: July 1, 1995

Catalogue: Radio Research Symposium 1995

Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn

Abstract:

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the results of some of the research projects in which the Sound measuring instrument was used. We will conclude the paper with our vision on the further development and possible application of Sound.

Swantje Brennecke

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Co van Rooijen

Author

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Leo van Doorn

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Brennecke, van Rooijen and van Doorn (1995a, July 01). How to measure the impact of radio commercials?. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/radio-ready-to-rumble-