Back

How to measure the impact of radio commercials?

Date of publication: July 1, 1995

Catalogue: Radio Research Symposium 1995

Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn

Abstract:

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the results of some of the research projects in which the Sound measuring instrument was used. We will conclude the paper with our vision on the further development and possible application of Sound.

Swantje Brennecke

Author

This is a long description of some author details.

Co van Rooijen

Author

This is a long description of some author details.

Leo van Doorn

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Using cumulative pretest experiences to improve the effectiveness of radio commercials

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Dan Sarel, Murphy Sewall

 

June 15, 1983

×

Citation

Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-cumulative-pretest-experiences-to-improve-the-effectiveness-of-radio-commercials


Research Papers

How kids use radio

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Thomas C.N. Evans

 

June 15, 1999

×

Citation

Evans, T. C. (1999a, June 15). How kids use radio. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-kids-use-radio


Research Papers

Radio: Ready to rumble

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Howard Parry-Husbands, Alan Bowman

 

June 16, 2003

×

Citation

Parry-Husbands and Bowman (2003a, June 16). Radio: Ready to rumble . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/radio-ready-to-rumble-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Brennecke, van Rooijen and van Doorn (1995a, July 01). How to measure the impact of radio commercials?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/radio-ready-to-rumble-