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How to measure the impact of radio commercials?

Date of publication: July 1, 1995

Catalogue: Radio Research Symposium 1995

Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn

Abstract:

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the results of some of the research projects in which the Sound measuring instrument was used. We will conclude the paper with our vision on the further development and possible application of Sound.

Swantje Brennecke

Author

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Co van Rooijen

Author

This is a long description of some author details.

Leo van Doorn

Author

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Company: GfK

June 15, 1994

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Citation

van Meerem, L. (1994a, June 15). Phone text, a form of interactive television. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television


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Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1999

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Citation

Bronner, A. E. (1999a, June 15). The Dutch media experience and values study. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-dutch-media-experience-and-values-study


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Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Howard Parry-Husbands, Alan Bowman

 

June 16, 2003

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Citation

Parry-Husbands and Bowman (2003a, June 16). Radio: Ready to rumble . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/radio-ready-to-rumble-


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Citation

Brennecke, van Rooijen and van Doorn (1995a, July 01). How to measure the impact of radio commercials?. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/radio-ready-to-rumble-