How to measure the impact of radio commercials?

Date of publication: July 1, 1995

Abstract:

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the results of some of the research projects in which the Sound measuring instrument was used. We will conclude the paper with our vision on the further development and possible application of Sound.

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