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Research papers

Operations research

Operations Research, in two ways, has established the basis for a new universalism. For one thing, operations research is concerned with the entire system of an organisation or enterprise inclusive of all its executives and their functions secondly...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Friedrich Wendt
June 15, 1959
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Citation

Wendt, F. (1959a, June 15). Operations research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/operations-research


Research papers

Motivation research

«Motivation Research» is a convenient shorthand term and it certainly has great sales, appeal, because every one wants to know why consumers do what they do. The use of this title holds out the hope or perhaps even the promise that this kind of...

Catalogue: ESOMAR Congress 1958
Author: Henry Durant
June 15, 1958
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Citation

Durant, H. (1958a, June 15). Motivation research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/motivation-research