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Videos

Less is more: Being deprived often brings out the best

This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...

Catalogue: Congress 2015: Revelations
Authors: Vanessa Oshima, David McCaughan
June 15, 2015

Research papers

Measuring multiple deprivation

As a result public discussion of social issues is now increasingly focussed not on the mass of the people, but on those suffering extreme misfortune. When concerned for this unfortunate minority concentrates on income, its members have been referred...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Richard Berthoud
August 1, 1975

Research papers

The changing nature of deprivation in Britain

This paper analyses the findings of a survey evaluating Ihe nature and exlent of poverty in Britain, and compares them with the results of a similar survey conducted in 1983. It provides readers wilh insight into social change under the premiership...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Brian Gosschalk, Harold Frayman
June 15, 1991

Videos

Life, actually...

Join this presentation from Oana Rengle and learn how to:- Explore instances of deprivation and inflation, to learn more about what matters to humans.- Explore the abilities and limitations of humans predicting their own future, so that this skill...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Oana Popa Rengle
Company: Anamnesis
April 30, 2020

Research papers

Once gotten, not forgotten

Lidia Oie, responsible for the Qualitative Studies Area at one of the biggest marketing research enterprises in Latin America, will describe the uses and achievements of deprivation studies. This technique allows to identify the value that a product...

Catalogue: Latin America 2008
Author: Lidia Oie Jiques
Company: Ipsos MRBI
May 13, 2008

Research papers

Less is more: Being deprived often brings out the best

This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...

Catalogue: Congress 2015: Revelations
Authors: Vanessa Oshima, David McCaughan
October 1, 2015