You searched for: "*"

The results has been filter on Tags containing Audience Appreciation.
ANA has found 3 results for you, in 102 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research on 'Thomas and Sarah' for London Weekend Television. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-thomas-and-sarah-for-london-weekend-television


Research reports

Qualitative research on Nescafe advertising

The advertising objectives of the new campaign are twofold:1. To remind consumers that coffee is the drink todrink when enjoying oneself; 2. When coffee is drunk then the drink should beNescafe.The initial commercial of the campaign features a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research on Nescafe advertising. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nescafe-advertising


Research reports

Report on qualitative research on Blue Riband commercials

Two new 15-second commercials have been prepared for Blue Riband by Ogilvy and Mather. These are called "Tandem" and "Car Park". The objectives of the research were:1. To discover what respondents think is being communicated by the commercial.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Blue Riband commercials. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-blue-riband-commercials