Qualitative research on 'Thomas and Sarah' for London Weekend Television

Date of publication: May 1, 1979


The primary objectives of the research were as follows:

1. To examine the appeal of "Thomas and Sarah" as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;

2. To explore a number of hypotheses relating to the decline in its appeal;

3. To examine attitudes, motivations, and inhibitions to watching television series;

4. To look at the series in the context of Sunday evening television consumer options;

5. To provide actionable results in terms of the specific elements of the series (characters, plot, location). 

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