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Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/freeze-dried-mushrooms


Research reports

Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.

This research was conducted in conjunction with an in-homePlacement and Recall Test (July 1973) of housewives' responsesto a new Lavatory Cistern Block. The present research was undertaken in order to provide a broader (qualitative) picture...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1973
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Citation

, C. (1973a, October 02). Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-on-behalf-of-ciba-geigy-u-k-ltd-


Research reports

Qualitative research on liquid soap

The research was required amongst consumers involvingtesting of the product in- home and also testing out theproduct concept and various descriptions of and informationabout it. In order to position responses, attitudes towardshandwashing and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Qualitative research on liquid soap. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-liquid-soap


Research reports

Qualitative research on Smarties party packs on behalf of Rowntree-Mackintosh Ltd.

Rowntree Mackintosh has produced half-pound bags ofSmarties provisionally called Smarties Party Packs.  The objectives of the researchreported here were to discover: 1. In-home usage patterns and; 2. Economy aspects.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 15, 1973
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Citation

, C. (1973a, June 15). Qualitative research on Smarties party packs on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-party-packs-on-behalf-of-rowntree-mackintosh-ltd-


Research reports

Report on qualitative research on Honey Toffo

Rowntree Mackintosh's is considering marketing a new Toffo roll with a honey flavour. Two alternative samples have been produced together with a roughversion of a finished Honey Toffo pack. The objectives of this research were to examine reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on qualitative research on Honey Toffo. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-honey-toffo