You searched for: "*"

The results has been filter on Tags containing Influence Measurement.
ANA has found 9 results for you, in 269 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Dulux qualitative 1979 advertising study

The aims of the study included both general andspecific issues. The prime purpose was to examinethe ways in which current advertising contributesa new influence on consumers' attitudes to Dulux,its competitors, and home decorating as aprocedure and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Dulux qualitative 1979 advertising study. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/dulux-qualitative-1979-advertising-study


Research reports

The teenage enigma

The research was designed with a view to providinga picture in depth and breadth of teenagers andthe fabric of influences (people, neighborhoods, shops, media, etc.) which play upon them and to whichthey react with acceptance, respect, rejection,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). The teenage enigma. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-teenage-enigma


Research reports

Key factors in the changing state of medical marketing

Research already conducted by CRAM Pharmaceutical indicates that this comfortable picture, which is characterized by the traditional low profile the industry has maintained from a public relations point of view, maybe under serious threat from a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Key factors in the changing state of medical marketing. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/key-factors-in-the-changing-state-of-medical-marketing


Research reports

Qualitative research on Dettol in the mother and baby area

Dettol performs relatively poorly in image terms comparedwith Savlon in the area of mothers with young babies.This is particularly the case in relation to recommendationsby clinics for babies and for those with delicate skins.Reckitt Colman also have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
×

Citation

, C. (1976a, July 19). Qualitative research on Dettol in the mother and baby area. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-in-the-mother-and-baby-area


Research reports

Review of literature on taste and smell

This paper sets out to provide a broad review of theliterature on taste and smell. The area has been dividedinto two main sections. The first half of the review centers around the psychophysical aspectsof taste and smell. The second half of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
×

Citation

, C. (1974a, April 01). Review of literature on taste and smell. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/review-of-literature-on-taste-and-smell


Research reports

Research on Softlan advertising

This research was conducted in order to explorewhether Softlan misleads consumers by its referencesto 'rinse-away', and generally to assist in the developmentof Comfort advertising.The specific objectives were: 1. To explore what housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1974
×

Citation

, C. (1974a, January 19). Research on Softlan advertising. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/research-on-softlan-advertising


Research reports

Tyre purchasing survey

The research was required for presentation to AssociatedTyre Specialists Ltd., the country's largest tyre specialistretailer and a client of Clough, Howard & Richards Ltd.,which would identify those factors which most influence malecar owners in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
×

Citation

, C. (1974a, January 03). Tyre purchasing survey . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/tyre-purchasing-survey-


Research reports

Young people and the cinema

The object of the research was to explore the attitudesof young cinema-goers aged 16-24 in two areas: 1. Their influence on current household purchasingand brand-selection even when the purchasingis not done by themselves over a range...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1973
×

Citation

, C. (1973a, August 03). Young people and the cinema . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/young-people-and-the-cinema-


Research reports

Aspen Sherry placement test and tachistoscope test between green and clear bottles

Harveys are considering changing the traditionalgreen bottle for a new clear bottle on their Aspenbrand of South African Sherries. Research wascarried out to determine in what ways the bottle's colour would influence consumers' attitudes to thesherry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1972
×

Citation

, C. (1972a, March 01). Aspen Sherry placement test and tachistoscope test between green and clear bottles . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/aspen-sherry-placement-test-and-tachistoscope-test-between-green-and-clear-bottles-