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Research reports

Qualitative research into the Bank Station retail outlet

DSB Finance Ltd., is considering the development of a number of London Underground Station Sites. Before thiscan take place, however, a Market Research exercise wasrequired in order to find out what types of outlet wouldbe the most viable.The present...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into the Bank Station retail outlet. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-bank-station-retail-outlet


Research reports

Communication research for supermarket butchery

The research was required in orderto determine optimum means of communicating with meatshoppers and to narrow the gap between traditionalbutchery benefits and supermarket butchery. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Communication research for supermarket butchery . ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/communication-research-for-supermarket-butchery-


Research reports

Qualitative research on Savon communication

Savon is a limited line grocery discount store, offeringhousewives very competitive prices over the wholegrocery range. Some 23 stores have so far been launched.Advertising has attempted to exploit Savon pricebenefits through the use of 'retail'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Qualitative research on Savon communication. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-savon-communication


Research reports

Tyre purchasing survey

The research was required for presentation to AssociatedTyre Specialists Ltd., the country's largest tyre specialistretailer and a client of Clough, Howard & Richards Ltd.,which would identify those factors which most influence malecar owners in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Tyre purchasing survey . ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/tyre-purchasing-survey-


Research reports

Shopper attitudes to Mcilroys department stores

John Loveys Ltd. is concerned at the performance ofthe Mcllroys store in Darlington as compared with other storesin the group. The research was required to cover three principalobjectives: to identify those factors which prompt potentialcustomers to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Shopper attitudes to Mcilroys department stores. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/shopper-attitudes-to-mcilroys-department-stores


Research reports

Qualitative research on carpets on behalf of Storey Bros. Ltd.

This research was designed to provide consumer informationon product form (tile versus roll; the size of tiles; adhesiveversus foam - backing; colour range), and use perceptions(kitchens, bathrooms, etc), proposed retail outlets, priceperceptions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 15, 1973
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Citation

, C. (1973a, March 15). Qualitative research on carpets on behalf of Storey Bros. Ltd.. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-carpets-on-behalf-of-storey-bros-ltd-


Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on P.I.B. tape. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-p-i-b-tape


Research reports

Store traffic survey in C. & A.

C. & A. Modes are currently appraising the heating and air conditioning requirements of two stores, one in Liverpool and one in Newcastle-upon-Tyne. In order to determine these requirements accurately, it is considered essential to quantify the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Store traffic survey in C. & A.. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/store-traffic-survey-in-c-a-