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Research reports

Qualitative research report on current Matchmaker commercials

This research was conducted to explore how effective thecurrent Matchmaker TV campaign (consisting of threecommercials entitled 'Homework', 'Boyfriend' and 'RecordPlayer') was in conveying the intended values of Matchmaker.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research report on current Matchmaker commercials . ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-current-matchmaker-commercials-


Research reports

Qualitative research on lager tv advertising for Carling Black Label

The general objectives of this research were toexamine responses to Carling Black Label advertising inthe context of:Men and women's attitudes to Lager as whole reactions to a selection of competitiveLager advertising.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Qualitative research on lager tv advertising for Carling Black Label. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lager-tv-advertising-for-carling-black-label


Research reports

Qualitative research on television and press media advertising

The objectives of this research were to generatehypotheses about the ways in which TV andpress advertising work on consumer attitudes, beliefsand behaviour, when acting independently or together.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on television and press media advertising . ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-television-and-press-media-advertising-


Research reports

Summary report on teenage attitudes to television viewing with special reference to 'pop' music

The general purpose of the research reported here was toestablish types of teenage interests with special referenceto television viewing. The objectives of the researchwere to identify programme styles and items which couldbe involved in programmes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Summary report on teenage attitudes to television viewing with special reference to 'pop' music. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/summary-report-on-teenage-attitudes-to-television-viewing-with-special-reference-to-pop-music


Research reports

Qualitative research on 'no additives' advertising for Birds Eye Peas

This research was undertaken in order to comparethe effectiveness of a press campaign and a 15-sec TV campaign for Birds Eye Peas on a "no additives"approach. The effectiveness of each separately wasexamined and some assessment made of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 13, 1973
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Citation

, C. (1973a, April 13). Qualitative research on 'no additives' advertising for Birds Eye Peas. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-no-additives-advertising-for-birds-eye-peas


Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-


Research reports

Qualitative research on Florida Orange Juice

The objectives of this research were to explorepossible developments or new approaches for television advertising of Birds Eye Florida Orange Juice.This was done on the basis of a qualitative study(using groups) of attitudes towards Florida...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1973
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Citation

, C. (1973a, February 13). Qualitative research on Florida Orange Juice. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-florida-orange-juice


Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). Qualitative research on a new TV campaign for standard Nescafe. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-tv-campaign-for-standard-nescafe


Research reports

Qualitative research on GII potential advertising approaches

The general objectives of this research were to evaluatemen's responses to three approaches for the televisionlaunch of GII. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on GII potential advertising approaches. ANA - ESOMAR. Retrieved October 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gii-potential-advertising-approaches