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Videos

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Author: Nina Kanin
Company: Streetbees
November 10, 2019
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Citation

Kanin, N. (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making--10864


Videos

Building the world's intelligence platform

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tugce Bulut
Company: Streetbees
November 11, 2018
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Citation

Bulut, T. (2018a, November 11). Building the world's intelligence platform. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/building-the-world-s-intelligence-platform-