Resources Library by ANA

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Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018

Authors: Andy Gallagher, Babita Earle

Companies: ZappiStore, Kantar

September 23, 2018

Youth in flux: Unapologetic. Sensitive. Restless

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary

Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong

Company: MARE

November 27, 2017

Behind the curtain (Spanish)

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation

Authors: Mariela Mociulsky, Ximena Díaz Alarcón

Company: Trendsity SRL

June 15, 2016

Shaping the future

Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.?We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Congress 2016: #WOW

Author: Daniel Castejón

June 15, 2016

Shaping the future (Spanish)

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation

Authors: Rosaline Hester, Daniel Castejón

June 15, 2016

The world of short form video for post millennials

Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is...

Catalogue: Congress 2016: #WOW

Author: Nadine Bailey

June 15, 2016

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights

Author: Marcelo Coutinho Lima

June 15, 2015

Hijabin Indonesian women & beauty

Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aldo Fajar, Deepak Bengani

Company: Kadence International

June 15, 2014

Extracting consumer insights from search engine queries

We can learn from people's search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or brands....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Walther Oettgen, Benjamin Saulnier, Nicolas Chollet

Company: KOS Research

June 15, 2014