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Webinars

Customer-centric market research

In research, we tend to spend a lot of time talking about “collecting data from consumers. With this type of language, it can almost seem as if consumers are nothing more than data receptacles. Consumers are, in fact, our clients’...

Catalogue: Webinars 2017
Author: Holly DeMuro
Company: Forsta
November 7, 2017
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Citation

DeMuro, H. (2017a, November 07). Customer-centric market research. ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/customer-centric-market-research


Webinars

Reaching millennials

There are more than 80 million millennials in the United States and they spend approximately $600 billion shopping each year. From these statistics alone, it is clear that millennial feedback is an imperative part of many research studies....

Catalogue: Webinars 2016
Author: Holly DeMuro
June 15, 2016
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Citation

DeMuro, H. (2016a, June 15). Reaching millennials. ANA - ESOMAR. Retrieved February 14, 2025, from


https://ana.esomar.org/documents/reaching-millennials