Customer-centric market research

Date of publication: November 7, 2017

Catalogue: Webinars 2017

Company: Confirmit Ltd

Author: Holly DeMuro

Abstract:

In research, we tend to spend a lot of time talking about “collecting data from consumers. With this type of language, it can almost seem as if consumers are nothing more than data receptacles. Consumers are, in fact, our clients’ customers. They are people with needs and expectations. And by your interactions with these customers in the research process, you are influencing their view of your clients' business. In this short webinar, Holly De Muro, from Confirmit will discuss: - Customer-centric trends impacting Market Research today; - How to bring customers into the heart of your research projects; - Technology solutions to support customer-centric Market Research.

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