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Webinars

Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World

What's it about? Kalindi will share vision of future of consumer insights and share practical tips and examples of how the consumer insights function continues to generate value and business impact in this very fast, constantly evolving...

Catalogue: Webinar 2024
Authors: Ed Keller, Kalindi Mehta
Companies: MRII, Estée Lauder Companies
March 14, 2024
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Citation

Keller and Mehta (2024a, March 14). Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/maximizing-value-business-action-of-consumer-insight-foresight-in-a-digital-ai-driven-world


Webinars

A Scenario Analysis of the Impact of AI on Research and Insights

What's it about?Ray Poynter, President of ESOMAR and leader of its AI Taskforce shares a futurist?s perspective of how AI will impact the research and insights ecosystem over the next four to five years. What's in it for me?Ray will draw on the...

Catalogue: Webinars 2023
Author: Ray Poynter
Company: ESOMAR
November 22, 2023
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Citation

Poynter, R. (2023a, November 22). A Scenario Analysis of the Impact of AI on Research and Insights. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/a-scenario-analysis-of-the-impact-of-ai-on-research-and-insights


Webinars

The Future's Compass

What's it about?The session will show how Reckitt built a sustainable model to anticipate emerging consumer trends and develop future-proof brand strategies. Alex Peters from Reckitt will highlight the challenges that insight professionals like him...

Catalogue: Webinars 2023
Authors: Mario Coletti, Alex Peters, Debora Bae
Companies: iCoolhunt ? Nextatlas, Reckitt
November 17, 2023
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Citation

Coletti, Peters and Bae (2023a, November 17). The Future's Compass. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/the-future-s-compass


Webinars

Using AI for Deeper Insight, Faster

Guided by Tony's values of inclusion and internationalism, the mission of the Tony Cowling Foundation is to provoke and recognise innovation in the Market Research industry through our Research, Awards and Education programs. Join us...

Catalogue: Webinars 2023
Authors: Phil Sutcliffe, Josh Seltzer
Company: Nexxt Intelligence
March 1, 2023
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Citation

Sutcliffe and Seltzer (2023a, March 01). Using AI for Deeper Insight, Faster. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/using-ai-for-deeper-insight-faster


Webinars

One-Stop Solution for Actionable Consumer Research

What's it about?Traditional research methods like surveys, IDIs, and FGDs fail to capture consumers' unstated responses which are mostly subconscious. Emotion AI technology enables researchers to quantify consumers' emotion, attention, and engagement...

Catalogue: Webinars 2022
Authors: Stefka Mihaylova, Giacomo Massardo
Company: Entropik Tech
February 1, 2022
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Citation

Mihaylova and Massardo (2022a, February 01). One-Stop Solution for Actionable Consumer Research. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/one-stop-solution-for-actionable-consumer-research


Webinars

ResTech

?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Jamin Brazil, Vivek Bhaskaran
Companies: MRII, HubUX, QuestionPro
December 2, 2021
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Citation

Kraus, Brazil and Bhaskaran (2021a, December 02). ResTech. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/restech


Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Webinars

Using internet insights to tell richer, more emotive stories

 A case study in understanding Moments of Meaning for New Mothers in FMCG   What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story...

Catalogue: Webinars 2021
Authors: Angad test Chowdhry, Sumati Nagrath
Companies: Quilt.AI, Reckitt Benckiser
November 18, 2021
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Citation

Chowdhry and Nagrath (2021a, November 18). Using internet insights to tell richer, more emotive stories. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/using-internet-insights-to-tell-richer-more-emotive-stories


Webinars

New Normal, New Beauty

In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
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Citation

Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/new-normal-new-beauty