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Research papers

Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries

The aim of this paper is to examine some of the methodological problems associated with multidisciplinary research in international construction firms and to make recommendations about how such problems can be alleviated. This paper gives an insight...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Adnan Enshassi
June 15, 1987
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Citation

Enshassi, A. (1987a, June 15). Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/methodological-problems-associated-with-multidisciplinary-research-concerning-international-construction-industries-with-particular-reference-to-the-middle-east-countries


Research papers

Assessing the changes in the attitudes of new passenger car buyers in three Arab countries

The paper will present findings extracted from an annual multi-country syndicated survey among new passenger car buyers. The purpose of this paper is to highlight and explore the attitudes of car buyers and their mode of screening and selecting new...

Catalogue: Seminar 1987: Research In Arab Countries
Author: George Laham
June 15, 1987
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Citation

Laham, G. (1987a, June 15). Assessing the changes in the attitudes of new passenger car buyers in three Arab countries. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/assessing-the-changes-in-the-attitudes-of-new-passenger-car-buyers-in-three-arab-countries


Research papers

The use of social research in public service advertising

This paper will demonstrate how research was used to solve one of Egypt's most serious problems "Infant Mortality Resulting from Dehydration". Today, four years later, we are, indeed happy and proud, to state that as a result of the advertising...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Loula Zaklama, Farag El Kamel
Company: RadaResearch & Public Relations Company
June 15, 1987
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Citation

Zaklama and El Kamel (1987a, June 15). The use of social research in public service advertising. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-use-of-social-research-in-public-service-advertising