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Research reports

ESOMAR Annual Market Study 1996

This report, that covers the 1996 market statistics, is the ninth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR Annual Market Study 1996. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1996


Research reports

ESOMAR Annual Market Study 1995

This current report covers the 1995 market statistics. This is the eighth annual report on the statistics of the market research market complied and published by ESOMAR. As in previous years, we have concentrated mainly on the research market in...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1996
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Citation

B.V., E. (1996a, September 01). ESOMAR Annual Market Study 1995. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1995


Research reports

ESOMAR annual market study on market statistics 1994

ESOMAR has concentrated primarily on the market research marketin Europe. The statistics available concerning other continents are still limited, such that acomparison between Europe and other parts of the world should be made with caution.The main...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR annual market study on market statistics 1994. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-on-market-statistics-1994-10065


Research papers

The marketing of marketing research business in Latin America

Nielsen is able to spot screen and track down relevant trends to the marketing research business as soon as they emerge in a specific country and if that small creek has the momentum to be turned into a mighty river, Nielsen is in the position of...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Andrea Buscaglia
Company: Nielsen
May 5, 1991
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Citation

Buscaglia, A. (1991a, May 05). The marketing of marketing research business in Latin America. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-marketing-of-marketing-research-business-in-latin-america


Research papers

Introduction

The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Julia Ann Burdus
July 22, 1974
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Citation

Burdus, J. (1974a, July 22). Introduction. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/introduction-1212


Research papers
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Citation

Burdus, J. (1974a, May 01). Some conclusions of the seminar. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/some-conclusions-of-the-seminar