Resources Library by ANA

Glocalization - A measure of global brands

Multicultural targeting is every global brand's dream. The market research firm Fresh Intelligence has developed a 'Glocalization Score' to measure values of global brands in six countries. An on-line survey with n=3000 respondents was held to...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Corrine Sandler, Olga Churkina

Company: Fresh Intelligence

March 20, 2011

Global Market Research 2010

The 22nd annual industry study undertaken by ESOMAR in cooperation with KPMG Advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 13, 2010

Global Prices Study 2010

Global Prices Study 2010 is the 8th benchmarking study conducted by ESOMAR. The study aims to help research providers and buyers plan and execute market research projects by indicating the relative pricing of different types of projects by country...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

June 7, 2010

Identifying global targets

This presentation outlines a unique, interlocking process to identify and define global targets through forward-looking marketing research. All too often, pharmaceutical marketers have a haphazard process for identifying targets. The result can be...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Katherine Binns

March 3, 2010

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way

Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe

Company: InSites Consulting

September 22, 2009

Global Market Research 2009

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 16, 2009

TV Consumption is growing

Over the last 10 years, it has been said that TV consumption is decreasing under the development of the Internet around the world. EurodataTV Worldwide, the only database gathering TV ratings from 80 people meter territories worldwide, demonstrates...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Jacques Braun, Alexandre Callay

Company: Mediametrie

May 7, 2009

Global Market Research 2008

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 23, 2008

Dreaming of red mansions

Historically some of us have experienced global research studies which have viewed Asia as underdeveloped Western markets; or have fitted findings into a western paradigm. However increasingly we see markets leapfrog typical evolutionary paths:...

Catalogue: Asia Pacific 2008

Authors: Lee Ryan, Lisa Li

Company: KANTAR TNS Malaysia

April 9, 2008