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Research papers

Build up of the Jacobs Suchard marketing research system - Integrating external and internal data

EDP ( Electronic Data Processing) is not a new thing in Market Research , analysing qualitative research data reaches back to the sixties, SPSS might be still in mind with some researchers. And also for analysing quantitative data, the first systems...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Dennis Keunemann
June 15, 1992
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Citation

Keunemann, D. (1992a, June 15). Build up of the Jacobs Suchard marketing research system - Integrating external and internal data. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/build-up-of-the-jacobs-suchard-marketing-research-system---integrating-external-and-internal-data