You searched for: "*"

The results has been filter on Authors containing Dennis Keunemann.
ANA has found 1 results for you, in 86 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Build up of the Jacobs Suchard marketing research system - Integrating external and internal data

EDP ( Electronic Data Processing) is not a new thing in Market Research , analysing qualitative research data reaches back to the sixties, SPSS might be still in mind with some researchers. And also for analysing quantitative data, the first systems...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Dennis Keunemann
June 15, 1992