You searched for: "*"

The results has been filter on Tags containing Anthropology.
ANA has found 11 results for you, in 140 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Inspiring details

This paper starts with a discussion of the overlapping domains of anthropological study and market research, pointing out the fundamental role culture plays in shaping brands. It then explores the uses of anthropological theory and ethnographic...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Author: Rita Denny
Company: The B/R/S Group, Inc.
December 1, 1995
×

Citation

Denny, R. (1995a, December 01). Inspiring details. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/inspiring-details


Research papers

BC or AC: Before Coca Cola or after Coca Cola

This paper addresses certain ways in which anthropology may be applied with relevance to market research. Four main topics are discussed: the development of semiology as a powerful potential tool for understanding the dynamics of advertising; the...

Catalogue: ESOMAR Congress 1988
Author: Janet Gruber
September 1, 1988
×

Citation

Gruber, J. (1988a, September 01). BC or AC: Before Coca Cola or after Coca Cola. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/bc-or-ac-before-coca-cola-or-after-coca-cola