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Research reports

Internal group discussion at Northolt

About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1973
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Citation

, C. (1973a, November 02). Internal group discussion at Northolt. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internal-group-discussion-at-northolt


Research reports

Research report on Soft Moist cat food and packaging

The general objectives of the research were to exploreconsumer reactions to the proposed new, soft and moistcat food. Also, information were required whichwould be useful in framing consumer benefits and product descriptions for use in the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Research report on Soft Moist cat food and packaging. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-soft-moist-cat-food-and-packaging


Research reports

Fishburgers placement test

Following encouraging reactions in qualitative research(CRAM 929, February 1973) to the Potato flake CoatedPattie, the product was improved in the light ofdetailed consumer criticisms. The present researchwas designed to provide a quantified...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 23, 1973
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Citation

, C. (1973a, August 23). Fishburgers placement test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fishburgers-placement-test


Research reports

Key 7 alternatives for test marketing

In response to consumer criticism found in previous researchof the 'inconvenience' of the Individual Sachets forfamily usage, a bulk jar was produced and tested. Researchindicated a need for both the sachet and jar. However,the jar has encountered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Key 7 alternatives for test marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/key-7-alternatives-for-test-marketing


Research reports

Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.

J. Bibby & Sons intend to modernize the existingpackaging of Trex cooking fat. The intention is to makethe pack more attractive to none buyers without, however,damaging the existing loyalties of committed Trex buyers. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 9, 1973
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Citation

, C. (1973a, May 09). Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pack-testing--trex-cooking-fat-on-behalf-of-j-bibby-sons-ltd-


Research reports

Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.

Johnson & Johnson Limited have developed a newperforated nappy liner which has the (potential). advantageof allowing liquids to pass through it in one directiononly-from the baby to the nappy and not vice versa - thushelping to keep the baby dry,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nappy-liners--product-placement-test-on-behalf-of-johnson-johnson-ltd-


Research reports

Floorcare research stage 1 (A)

This report sets out the results and conclusionsdrawn from Stage 1 (A) on the Ciba-Giegy researchprogramme on Floor Care. The purpose of this researchwas to evaluate several floor care concepts, whichtook place in parallel with a product test on'Wash...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Floorcare research stage 1 (A). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/floorcare-research-stage-1-a-


Research reports

Air-fresheners test of four fragrances for different living areas

Ciba-Geigy has developed a family block solid air-freshener for domestic use. The research was required to test the four fragrances againsteach other in terms of their suitability for differentuses and to determine one fragrance for optimum...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 16, 1972
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Citation

, C. (1972a, September 16). Air-fresheners test of four fragrances for different living areas. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/air-fresheners-test-of-four-fragrances-for-different-living-areas


Research papers

Product testing methodology in relation to marketing problems

Product testing has been a relatively neglected area in the literature of market research. This paper reviews current thinking and practice, discusses some major methodological issues and indicates some areas for further investigation. The first...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: John C. Penny, L. M. Hunt, Tony Twyman
August 1, 1971
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Citation

Penny, Hunt and Twyman (1971a, August 01). Product testing methodology in relation to marketing problems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-testing-methodology-in-relation-to-marketing-problems