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Research papers

Looking for Eric

A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Luiz Sá Lucas, Ricardo Lopes, Leonardo Soares
Company: IBOPE Inteligencia
May 21, 2010
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Citation

Sá Lucas, Lopes and Soares (2010a, May 21). Looking for Eric. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/looking-for-eric


Research papers

Efficiently measuring opinions in the capital market

The paper describes briefly how respondent different scale usage may affect the analysis of results derived from discrete scales such as those commonly used in marketing research.Those effects are essentially due to yea / nay / middle-of-the road...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Luiz Fernando Lopes Filho, Elaine Restier, Luiz Sá Lucas, Eduardo Werneck
September 19, 2004
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Citation

Filho, Restier, Sá Lucas and Werneck (2004a, September 19). Efficiently measuring opinions in the capital market. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/efficiently-measuring-opinions-in-the-capital-market


Research papers

Data mining VS. conventional analysis

The paper performs a comparison of data mining tools with conventional tools. It is focused on the analysis of issues such as if the new techniques are better than the older ones if so in which sense and when we should apply them. The effort is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Luiz Sá Lucas
September 1, 1998
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Citation

Sá Lucas, L. (1998a, September 01). Data mining VS. conventional analysis . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/data-mining-vs-conventional-analysis-


Research papers

A 2E2N approach to customer satisfaction surveys

This paper describes a two stage customer satisfaction methodology that identifies the relevant attributes in products or services, evaluates their importance degree, qualifies the attributes from the point of view of their nature, evaluates the...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Author: Luiz Sá Lucas
May 1, 1995
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Citation

Sá Lucas, L. (1995a, May 01). A 2E2N approach to customer satisfaction surveys. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-2e2n-approach-to-customer-satisfaction-surveys