Abstract:
The paper performs a comparison of data mining tools with conventional tools. It is focused on the analysis of issues such as if the new techniques are better than the older ones if so in which sense and when we should apply them. The effort is concentrated on neural networks automatic interaction detection memory based reasoning and genetic algorithms. These techniques are compared with multiple linear regression and logistic regression using as a standard for comparison a simulated 2 interview magazine customer satisfaction survey.
This could also be of interest:
Research Papers
Data mining and market research
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Elisabeth Martine-Cosnefroy
Company: IFOP
September 1, 1998
Research Papers
Data mining for brand building
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Rosemary Ford, Adam Phillips, Andrea Mezzasalma
Company: GfK
September 1, 1998
