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Research papers

Leveraging the power of social media

This paper details research findings on bringing news videos and articles into social conversation and the effect on engagement when online content is an extension of personal interactions.In previous research, Inner scope Research found participant...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregg Liebman, Carl Marci
Company: Innerscope Research
October 26, 2011
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Citation

Liebman and Marci (2011a, October 26). Leveraging the power of social media. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/leveraging-the-power-of-social-media