You searched for: "*"

The results has been filter on Catalogues containing CEE Research Forum 2013: Research Remix.
ANA has found 6 results for you, in 215 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Always on research

In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Anouk Willems
Company: InSites Consulting
March 17, 2013

Research papers

Pop concert experiences

Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help build identity, or be recreational. T-Mobile...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Tomasz Jedrkiewicz, Robert Zydel
March 17, 2013

Research papers

The G-Local shopper

General learnings from the world of shopper insight are shared in this presentation in order to give the audience an understanding of how tangible shopper insight can be, and the commonality that exists between markets in terms of shopper needs. At a...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Danielle Pinnington
March 17, 2013

Research papers

How we see the world without seeing it

This presentation describes a digiqual study applying a new way of exploring the drivers of the current smartphone app boom. Using a hybrid approach, 'tested and trusted' and never-used-before qualitative techniques were combined to gather truly...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Ute Rademacher, Josephin Wandt
Company: Colibri Research
March 17, 2013

Research papers

Russian kids and the West

The world is coalescing: why should we regard Russia separately from the rest? Take Russian children, for example. They watch The Simpsons, listen to Justin Bieber, aspire to have 'gangsta style' and say 'hey' instead of 'privet'. They might appear...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Anna Demianova, Julia Yuzbasheva
Company: Point-Blank International GmbH
March 17, 2013

Research papers

Brand power, premium and potential

A new year and new methodologies. The latest research results are brought to life in an interactive presentation that contrasts the CEE and the rest of the world. This presentation includes a case study which illustrates how the strength of the Sazka...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Peter Walshe
Company: KANTAR TNS Malaysia
March 17, 2013