Abstract:
In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one's customers in an online community. It is possible, however! In this interactive session, the 'wow' and the 'how' of Market Research Online Communities, the rising star of online qualitative research, is illustrated.
Research Papers
Running research communities in Asian markets
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
May 13, 2014
Research Papers
Research communities in Asia Pacific
Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ray Poynter
 
April 7, 2013
Research Papers
Why ditching depth is dangerous
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
November 20, 2013
