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Always on research

Date of publication: March 17, 2013

Catalogue: CEE Research Forum 2013: Research Remix

Company: InSites Consulting

Author: Anouk Willems

Abstract:

In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one's customers in an online community. It is possible, however! In this interactive session, the 'wow' and the 'how' of Market Research Online Communities, the rising star of online qualitative research, is illustrated.

Anouk Willems

Author

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Research Papers

Always on

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Howard R. Moskowitz, Jeffrey Ewald

Company: Moskowitz Jacobs Inc.

September 23, 2001

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Citation

Moskowitz and Ewald (2001a, September 23). Always on. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/always-on


Research Papers

Does fame always lead to fortune?

Catalogue: Latin America 2006

Authors: Silvia Quintanilha, Milton Souza

Company: KANTAR TNS Malaysia

October 20, 2006

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Citation

Quintanilha and Souza (2006a, October 20). Does fame always lead to fortune?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/does-fame-always-lead-to-fortune-


Research Papers

The quest for on-line quality research

Catalogue: Asia Pacific 2008

Author: Travyn Rhall

Company: KANTAR TNS Malaysia

April 9, 2008

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Citation

Rhall, T. (2008a, April 09). The quest for on-line quality research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-quest-for-on-line-quality-research


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Citation

Willems, A. (2013a, March 17). Always on research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-quest-for-on-line-quality-research