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Always on research

Date of publication: March 17, 2013

Catalogue: CEE Research Forum 2013: Research Remix

Company: InSites Consulting

Author: Anouk Willems

Abstract:

In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one's customers in an online community. It is possible, however! In this interactive session, the 'wow' and the 'how' of Market Research Online Communities, the rising star of online qualitative research, is illustrated.

Anouk Willems

Author

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Research Papers

Running research communities in Asian markets

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Tom De Ruyck, Erica Van Lieven

Companies: InSites Consulting, Direction First

May 13, 2014

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Citation

De Ruyck and Van Lieven (2014a, May 13). Running research communities in Asian markets. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/running-research-communities-in-asian-markets-8143


Research Papers

Research communities in Asia Pacific

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Ray Poynter

 

April 7, 2013

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Citation

Poynter, R. (2013a, April 07). Research communities in Asia Pacific. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/research-communities-in-asia-pacific


Research Papers

Why ditching depth is dangerous

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Michael Thompson, Michael McLean

Company: Opinion Leader

November 20, 2013

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Citation

Thompson and McLean (2013a, November 20). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous-8107


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Citation

Willems, A. (2013a, March 17). Always on research. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous-8107