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Research papers

The validity and efficiency of data collection using screen interviews compared with telephone research

This paper describes the results of a methodological test conducted by NOW Research, on behalf of British Telecom - PRESTEL. The purpose of the research was to assess the validity and efficiency of collecting market research data through the medium...

Catalogue: ESOMAR Congress 1987
Authors: David Baker, Cliff Holmes
September 1, 1987
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Citation

Baker and Holmes (1987a, September 01). The validity and efficiency of data collection using screen interviews compared with telephone research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-validity-and-efficiency-of-data-collection-using-screen-interviews-compared-with-telephone-research