Back

The validity and efficiency of data collection using screen interviews compared with telephone research

Date of publication: September 1, 1987

Catalogue: ESOMAR Congress 1987

Authors: David Baker, Cliff Holmes

Abstract:

This paper describes the results of a methodological test conducted by NOW Research, on behalf of British Telecom - PRESTEL. The purpose of the research was to assess the validity and efficiency of collecting market research data through the medium of a television screen using PRESTEL, British Telecom's public viewdata service, compared with central location telephone interviewing.

David Baker

Author

This is a long description of some author details.

Cliff Holmes

Author

This is a long description of some author details.

Research Papers

Duty free

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Diana Hardie, Margaret Holmes

 

June 15, 1991

×

Citation

Hardie and Holmes (1991a, June 15). Duty free. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/duty-free


Research Papers

The effect of computer-assisted interviewing on data quality

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers

 

August 1, 1998

×

Citation

De Leeuw, Hox and Snijkers (1998a, August 01). The effect of computer-assisted interviewing on data quality . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-effect-of-computer-assisted-interviewing-on-data-quality-


Research Papers

Generating idea from consumers

Catalogue: Seminar 1983: New Product Development

Authors: Cliff Holmes, Sheila Keegan

 

November 2, 1983

×

Citation

Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/generating-idea-from-consumers-


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Baker and Holmes (1987a, September 01). The validity and efficiency of data collection using screen interviews compared with telephone research. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/generating-idea-from-consumers-