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Research papers

Four week radio survey

This paper develops NBD models and new evaluation methods for estimating the reach and frequency distribution. The models were developed in order to address the radio industry’s requirements of ‘flighting’ and schedule variation from...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Alexandra Lyall, Mark Neely, Campbell M. Rungie
Company: Nielsen
April 1, 2001

Research papers

Making audience surveys more relevant to programmers

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the...

Catalogue: 2nd Radio Research Symposium
Authors: Bob Cornish, Mark Neely
June 15, 1997

Research papers

A single source success

This paper addresses the historic background related to the introduction of a lifestyle questionnaire in the regular Radio Audience ratings diaries in Australia, the pilot test and the eventual introduction of a full service. We look at the...

Catalogue: Radio Research Symposium 1995
Author: Mark Neely
July 1, 1995