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Research papers

Radio research in Belgium

After a brief outline of the development of the medium radio in Belgium, and a concise summary of the radio supply in Flanders, we examine the topic of radio research. In Belgium, two studies, each employing a different method, measure listening...

Catalogue: Radio Research Symposium 1995
Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans
July 1, 1995

Research papers

The mind's eye

Television is seen as the dominant medium in the UK, because of its visual impact. However, it is expensive to buy, making lengthy campaigns prohibitive to many advertisers. Radio does not have the same visual impact, but it does have the powerful...

Catalogue: Radio Research Symposium 1995
Author: Sharon Prance
July 1, 1995

Research papers

The role of qualitative research in interpreting audience measurement data for local radio

In line with the BBC's policy of 'Extending Choice 1' , BBC Local Radio stations have increased their reliance on broadcast journalism to distinguish them from the commercial competition. Over the past two or three years there has been a gradual...

Catalogue: Radio Research Symposium 1995
Author: Eleanor Cowie
Company: British Broadcasting Corporation (BBC)
July 1, 1995

Research papers

Not only what you do, but how you do it

Radio listening varies widely in terms of context and therefore, in quality and importance to the respondent and in accessibility to memory. On top of the core listening associated with regular behaviour choice and high motivation is a great deal of...

Catalogue: Radio Research Symposium 1995
Author: Tony Twyman
July 1, 1995

Research papers

The relationship between audience share and audience appreciation

The paper examines the relationship between CBC radio programs' audience size (as measured by BBM estimates of share) and audience qualitative appreciation (as measured by qualitative indices or QI's in the CBC's annual Qualitative Radio Study). The...

Catalogue: Radio Research Symposium 1995
Author: Philip Savage
July 1, 1995