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Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020

Research papers


This presentation, based on a series of podcasts with leaders past and present, examines what it is that is generally defined as marking out a leader and how (if at all) the leaders that have shaped our industry conform to that definition.Using...

Catalogue: Congress 2007: Excellence
Author: Simon Chadwick
September 19, 2007


From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 16, 2020


Lessons from a film female entrepreneur: Keynote interview

Dogwoof has released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners. With notable titles including Free Solo, The Act of Killing, Blackfish, Honeyland, The Cave, Apollo 11. This year Dogwoof premiered...

Catalogue: Insights Festival 2020
Authors: Joaquim Bretcha, Anna Godas
Company: Dogwoof
September 17, 2020


Research papers

Four challenges of a new leader in an insights organisation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Leaders need to create clarity, define structures and show vision, even when they don't know...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kajoli Tankha
Company: Microsoft
September 8, 2019

Research papers

Quality without tears

This paper is divided into 5 parts, starting with the reasons why ISO 9000 was implemented in BT’s business market research department through to the lessons we have learnt from implementation. The first section discusses why BT, as a company,...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Elizabeth Judson
September 1, 1993

Research papers

Listen, learn and lead

The primary purpose of a Market-Based Decision Network is to provide information and process tools to enterprise and operating management. It is a team of experienced people positioned to assist all levels of management by creating a set of processes...

Catalogue: International Automotive Marketing Conference 1994
Author: Vincent P. Barabba
June 15, 1994

Research papers

How customer satisfaction research has been integrated in the operations of a service company

The paper gives en overview of the importance of integrate the results from customer satisfaction research in the day to day operations. In the paper it is given a short description of the company - the Swedish Farmers Relief Service Corporation -...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sven Holmstrom
February 1, 1996