Resources Library by ANA

Programmatic TV meets new technology-driven TV behaviour data

The future of the television begins and ends with measurement. This paper will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity. Beatgrid's has a single-source approach...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Daniel Tjondronegoro

November 10, 2017

Media continuity VS. concentrated flights

Recent studies in the United States concerning short term advertising strength and effective frequency have triggered numerous important questions in Europe. In France, the great majority of advertisers continue to use pulsing strategies....

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Patrick Ballarin, Laurent Battais

Company: MarketingScan

June 15, 1998

Neither revolution nor Holy Grail

Throughout Europe, the economic situation has been rapidly changing during the past few years: high unemployment rates, decreasing wages, rising taxes, considerable efforts taken to meet the demands of the Maastricht Contract reveal that our economy...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Klaus Brüne, Michael Enzenauer

Company: Nielsen

February 1, 1997

Tv advertising effectiveness

The paper presents a study in which the short term effects of advertising on purchase behaviour were measured with single source data from a micro test market. The results show that real advertising effects are smaller than expected according to John...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Raimund Wildner, Klaus Kindelmann

Company: GfK

February 1, 1997

A presentation of the TV, radio and print applications of the first intermedia personal meter

The intermedia watch has been discussed since 1987 and it was often seen as a myth. However, the production of a wearable passive device for recording television, radio, and print audiences is finally ready for a technology demonstration. This...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Lee Weinblatt, Stephen A. Douglas

June 15, 1992

In-home scanning and people meters: Information enhancement or respondent overload?

This paper examines advertiser and agency perspectives on single source data. The authors present a method of evaluating different single source systems based on the informational need for which each service was designed to address. The "focal point"...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Joseph C. Philport, Roger E. Godbeer

Company: Colgate-Palmolive

June 15, 1992

Too much of advertising and promotion is wasted

Information on the effectiveness of promotions and advertising is more and more indispensable for a successful brand. Advance in technology has given the chance to develop a tool which is required to measure the effects of advertising and promotion:...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Sabine Ullrich

Company: GfK

June 15, 1991

Efficiency of media fusion and single source data collection in advertising evaluation

This paper outlines the various research tools which can be used for media planning and evaluation. In particular single source and fusion techniques are described and compared as vehicles for media planning. Results are presented on the effect of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Jeremy Wyndham, Richard W. Goosey

Company: Nielsen

September 1, 1990

Inter media comparison

As in many countries, audience measurement for outdoor advertising media in the Netherlands is a hot topic. The different strategies of outdoor contractors are a complicating factor, since some of them sell billboards one-by-one according to the...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Marion Appel

June 15, 1990