Programmatic TV meets new technology-driven TV behaviour data

Date of publication: November 10, 2017

Abstract:

The future of the television begins and ends with measurement. This paper will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity. Beatgrid's has a single-source approach to measure Tv & video advertising exposure across screen and platform, at the respondent level. It is now a long-awaited reality to better understand incremental Reach & Frequency across platform and to understand creative effectiveness, campaign efficiency and effectiveness, by platform.

  • PDF
  • This could also be of interest