Resources Library by ANA

Qualitative research from the inside

One of the most significant changes in the market research industry over the past few years has been the dramatic growth in international research. The growth has accelerated over the past five years and has been fed by such phenomena as the Common...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Piotr Kwiatkowski, Michel Olszewski

Company: KANTAR TNS Malaysia

June 15, 1993

See the 18th camel

Public Relations (PR), since their humble beginnings as "flak", have evolved into a major and very specific discipline in communications, requiring specific research techniques. The paper shows how qualitative research methodologies adapted from...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Philippe Boutié

June 15, 1993

East meets West?

In this paper, we aim to answer these questions, based on our extensive experience of conducting qualitative research groups across Eastern Europe, namely in Poland, Czechoslovakia, Hungary, East Germany, Ukraine and Russia. In the first part of the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Nicola Evans, Lili Tomlinson

June 15, 1993

International qualitative research management

This paper attempts to illustrate, through example, the qualitative market research experience in Japan within the context of international research coordination/management. There are typically three frameworks for organizing international...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Kazuko Ohye, Holly Bernson

June 15, 1993

Advertising in Russia

JWT is originally an American advertising agency with a lot of well known clients. The JWT-network has 169 offices in 44 countries all over the world. As JWT is the fourth agency in the world, it obviously has to stay in pace with the developments in...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Michiel Roodnat

June 15, 1993

Multiple-constituency research in a politicized marketing environment

Changes in marketing environment have, in many cases, rendered traditional company-to-consnmer marketing insufficient, as the need to target, communicate, and address the needs of different constituencies has increased. Marketing departments need to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Craig Rosen, Michael Cohen, Debbie Cymbalista

June 15, 1993

New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball

Within market research, as in the social sciences generally, qualitative research is increasingly recognised as the only possible route to certain kinds of information. We argue that, rather than grafting isolated pieces of new technology onto the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Peter Stratton, Roger Sivlter

June 15, 1993

The usefulness of complex and pluricausal thinking in qualitative research

In the present paper, we will attempt to achieve such a synthesis: having first redefined our interface with the academic and economic environments respectively, we will then indicate a number of possible future directions some concepts worth...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Françoise Leconte, Marc Carpentier

June 15, 1993

High definition method

Given the cultural level of respondents is very different and this has a major influence especially when we ask consumers to describe their feelings, expectations, and with the help of other experiences in the field of segmentation by ARCHETYPES -...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Bruno Maresti

Company: Marpool S.r.l.

September 1, 1992