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Research papers

Marketing effectiveness studies

Eleven separate research studies, covering as many marketing places, were conducted to determine which marketing communications tools are most useful in providing information about products and services specified by managers who have purchasing...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: David P. Forsyth
June 15, 1991

Research papers

Move to market focus revitalises research at McGraw-Hill publishing

In January, 1985, McGraw-Hill Inc a $1.4 billion publishing and information supplier, underwent a dramatic reorganisation. The corporation had moved into the 80's with a myriad of broadcasting, print and other information products, organised under...

Catalogue: Seminar 1985: Quality In Publishing
Author: David P. Forsyth
November 27, 1985