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Move to market focus revitalises research at McGraw-Hill publishing

Date of publication: November 27, 1985

Catalogue: Seminar 1985: Quality In Publishing

Author: David P. Forsyth

Abstract:

In January, 1985, McGraw-Hill Inc a $1.4 billion publishing and information supplier, underwent a dramatic reorganisation. The corporation had moved into the 80's with a myriad of broadcasting, print and other information products, organised under six divisions or companies. Then following several years of extensive internal evaluation, management began to emphasise markets and moved into a market focus mode.

David P. Forsyth

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Research Papers

Marketing effectiveness studies

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: David P. Forsyth

 

June 15, 1991

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Citation

Forsyth, D. P. (1991a, June 15). Marketing effectiveness studies. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/marketing-effectiveness-studies


Research Papers

Desperately seeking ROI

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Author: William Siegel

 

June 23, 2005

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Citation

Siegel, W. (2005a, June 23). Desperately seeking ROI. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/desperately-seeking-roi


Research Papers

From the horse's mouth

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Sid Simmons, Danielle Pinnington

Company: Incite Marketing Planning

September 22, 2002

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Citation

Simmons and Pinnington (2002a, September 22). From the horse's mouth . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/from-the-horse-s-mouth-


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Citation

Forsyth, D. P. (1985a, November 27). Move to market focus revitalises research at McGraw-Hill publishing . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/from-the-horse-s-mouth-