Move to market focus revitalises research at McGraw-Hill publishing
Abstract:
In January, 1985, McGraw-Hill Inc a $1.4 billion publishing and information supplier, underwent a dramatic reorganisation. The corporation had moved into the 80's with a myriad of broadcasting, print and other information products, organised under six divisions or companies. Then following several years of extensive internal evaluation, management began to emphasise markets and moved into a market focus mode.
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