Abstract:
In January, 1985, McGraw-Hill Inc a $1.4 billion publishing and information supplier, underwent a dramatic reorganisation. The corporation had moved into the 80's with a myriad of broadcasting, print and other information products, organised under six divisions or companies. Then following several years of extensive internal evaluation, management began to emphasise markets and moved into a market focus mode.
Research Papers
Marketing effectiveness studies
Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: David P. Forsyth
 
June 15, 1991
Research Papers
Desperately seeking ROI
Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Author: William Siegel
 
June 23, 2005
Research Papers
From the horse's mouth
Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Sid Simmons, Danielle Pinnington
Company: Incite Marketing Planning
September 22, 2002
