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Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020

Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974

Research papers


Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979

Research papers

Summing up

Conclusion of the Seminar on The Effective Use of Panels.

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: John Parfitt
June 15, 1982

Research papers

The activities of the International Marketing Federation

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964

Research papers

Users' working party report on 1989 activities

It is the intention of ESOMAR to increase its value to Research Users. To this end, ESOMAR has created a "Users' Working Party". Since this group and its efforts are in their infancy, it seems advantageous to shortly review the "Background" birth...

Catalogue: ESOMAR Congress 1989
Author: Kenneth J. Alman
September 1, 1989


Research World (June 2010)

This issue contains the 8th ESOMAR Global Prices Study and the second part of our exclusive interview with best-selling author Jim Collins.

Catalogue: Research World 2010
Author: ESOMAR B.V.
June 15, 2010


Research World (April 2010)

This issue explores the future of outsourcing and the implications of the new globalisation on the consumers of Asia.

Catalogue: Research World 2010
Author: ESOMAR B.V.
April 15, 2010


A conversation with Jordan Casey

Following his inspirational keynote presentation last year, entrepreneur Jordan Casey, returns to the Congress to reveal what he's been up to and what's changed now that he's turned 15.

Catalogue: Congress 2015: Revelations
Authors: Jordon Casey, Niels Schillewaert
June 15, 2015