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Research papers

Research for free publications

This paper is divided into four parts. The first part provides a brief overview of the free publication market which in the UK represents an estimated 30% of print advertising expenditure, dominated by controlled circulation business titles and local...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Nigel Jacklin
June 15, 1991
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Citation

Jacklin, N. (1991a, June 15). Research for free publications. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/research-for-free-publications


Research papers

Qualitative research and travel publication design

The purpose of this paper is to explore ways in which qualitative research techniques, both group discussions and depth interviews, can be used to assist in the design of a range of different publications in the travel and tourism industries, the...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Mark Hodgson
November 25, 1987
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Citation

Hodgson, M. (1987a, November 25). Qualitative research and travel publication design . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-and-travel-publication-design-


Research papers

Evaluating the advertising revenue for a new title

The aim of this paper is to review a number of important aspects of this question, above all concerning incomes from advertisements.This paper consists of three parts: Part 1 offers a brief analysis of the readers market. The desire to achieve...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Hans van der Poel
November 25, 1987
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Citation

van der Poel, H. (1987a, November 25). Evaluating the advertising revenue for a new title . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/evaluating-the-advertising-revenue-for-a-new-title-


Research papers

Marketing research plan for the launch of Auto Oggi

This paper shows two interesting experiences in the Publishing World: 1. The possibility of "exporting" a successful Magazine from one country to another country;2. The validity of the marketing oriented approach already widely tested for Mass Market...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Arnaldo Aisa, Luisa Pogliana
November 25, 1987
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Citation

Aisa and Pogliana (1987a, November 25). Marketing research plan for the launch of Auto Oggi. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/marketing-research-plan-for-the-launch-of-auto-oggi


Research papers

Qualitative media research

In cooperation with Geillustreerde Pers, one of the operating companies of Verenigde Nederlandse Uitgeverijen, one of the largest Dutch publishing companies, we have developed a specific research approach for qualitative media research. This involves...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Anjo Schreuder
June 15, 1986
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Citation

Schreuder, A. (1986a, June 15). Qualitative media research. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-media-research


Case studies

Measuring business publication audiences using a consumer research model

Media people have become increasingly interested in planning and buying media schedules using the same tools that are available for consumer media: target market average audience levels, cost efficiencies, reach and frequency, etc. On the other hand,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Lee Morgenlander
June 15, 1986
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Citation

Morgenlander, L. (1986a, June 15). Measuring business publication audiences using a consumer research model. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/measuring-business-publication-audiences-using-a-consumer-research-model


Research papers

Move to market focus revitalises research at McGraw-Hill publishing

In January, 1985, McGraw-Hill Inc a $1.4 billion publishing and information supplier, underwent a dramatic reorganisation. The corporation had moved into the 80's with a myriad of broadcasting, print and other information products, organised under...

Catalogue: Seminar 1985: Quality In Publishing
Author: David P. Forsyth
November 27, 1985
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Citation

Forsyth, D. P. (1985a, November 27). Move to market focus revitalises research at McGraw-Hill publishing . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/move-to-market-focus-revitalises-research-at-mcgraw-hill-publishing-


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/continuos-survey


Research papers

Profit from planned publishing

This paper is not so much about magazines or micros as about management, and in particular the use of information in management decisions. It just happens that the writer's business is magazines and he has found in the microcomputer the ideal tool...

Catalogue: Seminar 1985: Quality In Publishing
Author: Michael Bird
November 27, 1985
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Citation

Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/profit-from-planned-publishing