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Research papers

Research on values and consumer trends in Norway

This paper is a brief presentation of the bi-annual survey called The Norwegian Monitor, an extensive survey mapping the value-pattern of the population. The value-pattern describes people's convictions and objectives in life, and can therefore...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Erik Dalen
June 15, 1989
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Citation

Dalen, E. (1989a, June 15). Research on values and consumer trends in Norway. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/research-on-values-and-consumer-trends-in-norway


Research papers

A case history

In 1981-82 NRK launched a new station, Radio 2 with a programme concept not very different from that of the existing Radio 1. The two stations were run by two separate organizations located 500 kilometres apart, competing for the same listeners. Over...

Catalogue: Radio Research Symposium 1995
Authors: Erik Dalen, Tor Fuglevik
July 1, 1995
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Citation

Dalen and Fuglevik (1995a, July 01). A case history. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/a-case-history